In 2025, over 60% of consumers choose businesses they perceive as experts in their field. This is particularly true for industries like landscaping, hardscaping, and contracting, where expertise and trust are key to maintaining long-term client relationships. Yet, many businesses in these fields struggle to differentiate themselves from the competition. To break through the noise, it’s essential to understand what is a marketing strategist? and how this role can directly contribute to business growth.
In this comprehensive guide, we’ll answer the question what is a marketing strategist? and explore how they can help landscapers, hardscapers, and contractors grow their businesses by building authority, increasing visibility, and nurturing long-term client relationships.
What is a Marketing Strategist for Landscapers, Hardscapers, and Contractors?
A marketing strategist is a professional who helps businesses develop and execute long-term marketing plans. For service-based businesses like landscaping, hardscaping, and contracting, a marketing strategist focuses on creating strategies that build your brand’s credibility, drive high-quality leads, and establish your business as an industry leader. Rather than simply focusing on advertising or promotions, a marketing strategist crafts an overall vision to ensure every marketing effort aligns with your business goals.
Now, you may wonder, what is a marketing strategist actually doing for your business? Let’s explore how this role translates into tangible results for contractors, landscapers, and hardscapers.
What Does a Marketing Strategist Do for Landscapers, Hardscapers, and Contractors?
1. Market Research and Competitive Analysis
One of the first steps in answering the question, what is a marketing strategist? is understanding that they spend a significant amount of time researching the market. A marketing strategist will use a combination of tools to conduct market research and analyze competitors. This is particularly important for landscapers, hardscapers, and contractors who need to understand the local dynamics of their service areas.
By identifying industry trends and understanding customer pain points, a marketing strategist helps you tap into emerging opportunities that your competitors may have overlooked. They analyze keyword data, review competitor websites, and even perform customer surveys to ensure that your strategy is based on real-world insights.
2. Building and Enhancing Your Online Presence
In 2025, a robust online presence is critical for any business looking to compete. But what is a marketing strategist going to do to build this presence? The answer lies in both digital marketing tactics and local SEO strategies.
A marketing strategist will optimize your website for search engines so that when potential clients search for landscaping, hardscaping, or contracting services in your area, your business appears at the top of the results. Additionally, they will focus on improving your Google My Business (GMB) profile, ensuring you show up in local searches.
They will also help you build a presence on social media platforms like Instagram and Facebook, where you can showcase your work, share client testimonials, and post engaging content to build your brand’s reputation. Through a well-rounded digital strategy, a marketing strategist makes sure that your business can be easily found by local customers at the moment they need you.
3. Building Trust and Establishing Authority
One of the key reasons to work with a marketing strategist is to build authority in your local market. This is where what is a marketing strategist? becomes crucial for contractors, landscapers, and hardscapers. By focusing on reputation management and credibility-building efforts, a strategist ensures your brand is seen as a trusted expert.
A marketing strategist will develop a strategy that encourages satisfied clients to leave positive reviews on Google, Facebook, and Yelp. They will also help you create case studies and before-and-after photos that showcase your expertise in delivering results. Through consistent, high-quality content creation and reputation management, your marketing strategist will help you build the kind of trust that keeps clients coming back for repeat business and referrals.
4. Paid Advertising for Immediate Growth
Paid advertising is one of the quickest ways to reach potential clients, and this is where a marketing strategist can significantly help. Whether it’s through Google Ads, Facebook Ads, or Instagram promotions, a marketing strategist crafts targeted ad campaigns that put your business in front of people actively searching for landscaping or hardscaping services in your area.
But what is a marketing strategist doing with your ads? They ensure your budget is used wisely by optimizing campaigns and targeting the right audience based on demographics, location, and online behavior. With paid ads, a strategist is focused on delivering high-quality leads that convert into paying clients.
5. Nurturing Long-Term Client Relationships and Referrals
While attracting new clients is important, retaining them and building a referral network is even more valuable in the long run. One of the key roles of a marketing strategist is to create a system for nurturing client relationships.
A marketing strategist helps you implement follow-up strategies with past clients, ensuring they stay engaged with your services. They may also develop a referral program that incentivizes past clients to recommend your services to their friends and family. By focusing on retention and referrals, a marketing strategist ensures that your business doesn’t just generate leads—it builds lasting client relationships that provide continuous growth.
Why You Need a Marketing Strategist in 2025: Insights for Landscapers, Hardscapers, and Contractors
1. Digital Transformation Is Imperative
As the digital world continues to expand, your business’s ability to capture and retain leads depends on how well you adapt to new tools and technologies. A marketing strategist is essential in guiding you through this transformation, ensuring you don’t get left behind. They’ll help your business adapt to changes in digital advertising, SEO, and content marketing, ensuring your efforts remain competitive.
2. Competition Is Increasing
The landscaping, hardscaping, and contracting industries are seeing an influx of new businesses, many of which are leveraging modern digital marketing strategies. In a world where nearly every business is competing for the same local customers, what is a marketing strategist truly offering? They help you stand out by identifying gaps in the market and optimizing your strategy so you can rise above the competition.
3. Building Trust Takes Consistency
Potential clients won’t hire a service provider they don’t trust, especially when it comes to big investments like landscaping projects or home improvements. A marketing strategist helps you build that trust consistently, creating strategies that emphasize your credibility, expertise, and high-quality services.
4. Changing Consumer Expectations
In 2025, customers expect businesses to be more personalized, interactive, and engaging than ever before. They want to connect with businesses online before making a purchase decision. A marketing strategist helps you meet these expectations by leveraging social media, email marketing, and personalized content to build relationships with customers.
What Is a Marketing Strategist?—The Bottom Line
So, what is a marketing strategist? Simply put, they are the key to ensuring your business thrives in today’s competitive and ever-changing digital marketplace. By creating comprehensive strategies that address everything from visibility and trust-building to paid ads and reputation management, a marketing strategist ensures that your landscaping, hardscaping, or contracting business stands out from the competition and attracts the right clients.
Through their expertise in market research, content creation, SEO, and more, a marketing strategist is crucial for driving growth and building long-term client relationships. If you’re looking to elevate your business and position it as an authority in your local market, partnering with a marketing strategist is the smart choice.
Ready to see the difference a marketing strategist can make? Let Media Ace Marketing’s Authority Growth System (AGS) help you unlock guaranteed results. AGS is specifically designed to build your authority, improve your visibility, and drive consistent growth in the landscaping, hardscaping, and contracting industries. Get in touch today and take the first step toward building a trusted, reputable, and thriving business!